Pathmatics | Digital Ad Intelligence | Competitor Ad Spend

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Pathmatics

The award winning marketing intelligence platform that helps marketers make smarter decisions.

Trusted by global digital leaders

Pathmatics by Sensor Tower Digital Advertising Insights

Gain visibility into the digital advertising ecosystem

See ad spend and impression estimates across key markets. Access insights into advertiser and publisher strategies across platforms like Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit, and more.

Analyze trends and spends

View current and historical spend and impression data across social, display, video and mobile and view seasonal spend trends

Find creatives that resonate

See actual ad creatives, messaging, CTAs, audience profiles, site targeting, spend, impressions, and flighting for every creative

Outsmart your competition

Side-by-side competitor comparisons and channel views for share of voice, category rankings, and ad purchase breakdown

Identify seasonal advertising trends and maximize media planning

Stay ahead of seasonal shifts and industry trends by analyzing historical ad spend, creative rollouts, and performance across channels. Ensure optimal media budget allocation by knowing where, when, and how competitors are investing in digital ads.

Benchmark market share and amplify advertising impact

Track your Share of Voice (SoV), brand visibility, and competitive ad spend across industries and geographies. Benchmark against top advertisers to identify growth opportunities, justify budgets, and improve campaign efficiency.

Build data-driven GTM strategies and launch new products

Develop winning go-to-market (GTM) strategies by analyzing competitor ad spend, creative trends, and audience targeting. Identify which messaging, offers, and digital channels drive results, so you can confidently position and launch your products.

Analyze top creatives and optimize messaging

Unlock deep insights into ad creative performance — from format and placement to messaging and engagement trends. Research localized strategies more effectively with Creative Language detection, see where ads run and perform best, and analyze spend by creative type and placement to refine your messaging and maximize impact.

Frequently Asked Questions

1. What is Pathmatics by Sensor Tower?

Pathmatics is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media. It offers insights into ad spend, impressions, creatives, placements, and competitive strategies across major digital channels.

2. Which channels does Pathmatics track?

Pathmatics provides coverage across a wide range of digital advertising channels, including:

3. How does Pathmatics collect its data?

Pathmatics uses a combination of:

This hybrid methodology enables accurate, scalable visibility into the digital advertising ecosystem.

4. Who uses Pathmatics?

We work with more than 2,500 top enterprises. Our customers include:

5. What are the main use cases for Pathmatics?

6. Can Pathmatics data be exported?

Pathmatics data can be exported as a PDF or CSV. Exports can include creatives, spend tables, top advertisers, publisher rankings, and more.

7. What geographies does Pathmatics cover?

Coverage includes major markets such as the U.S., Canada, U.K., Germany, France, Italy, Spain, Australia, and select regions in MENA, LATAM and APAC.